Timing
Send it when they're home and settled rather than the day itself. Anything in the first few weeks is right; a late arrival is a happy surprise.
A gift for his first days
Name the recipient, set the budget and pick a direction; we design and assemble a baby gift no one else will receive.
Starting at $75
An example only. Your selections decide the contents and the presentation.
A boy is here
Pick what the family needs most right now — keepsakes to remember the week, newborn basics, or comforts for the new mom — set your budget and write the message yourself.
Send it when they're home and settled rather than the day itself. Anything in the first few weeks is right; a late arrival is a happy surprise.
Say his name if you know it, congratulate them, and mean the offer of help. The builder's card assistant will help you find the words.
It can be for the boy, for his mom, for both parents or for the family. Choose the direction accordingly — basics, comforts or something to keep.
For the hospital, give us the ward and room and check what's allowed on the ward; for the house, the family's name and any buzzer code.
For teams and companies
Make one gift and order it for each person: branded cards, multiple addresses, one invoice.
Send to a listWhat's inside
Contents follow the recipient, the style, the budget and the extras chosen; these are the product groups involved.
Every basket is put together individually, so exact items depend on what's available. If something must be swapped, the team picks a replacement that keeps the theme, the purpose and the value of the gift.
A bottle of wine or champagne is included only if you choose it and where it can be delivered. The recipient must be of legal drinking age; ID may be checked at the door.
Eight starting points
Pick the direction that fits the family. The builder takes it from there, with the items, the quantities and the container all chosen by you.

Gift inspiration · 01
A first outfit with a keepsake and a prop for his first photo.
Start building →
Gift inspiration · 02
Bottles and bibs and burp cloths: the feeding kit, ready.
Start building →
Gift inspiration · 03
The bath kit — wash, lotion, a hooded towel and a little brush.
Start building →
Gift inspiration · 04
Neutral baby items with a touch of soft blue.
Start building →
Gift inspiration · 05
For sleep: a swaddle, a blanket, a pacifier and a little calm.
Start building →
Gift inspiration · 06
Sentimental things: keepsakes, milestone pieces, photo props.
Start building →
Gift inspiration · 07
Comforts for mom and cosy things for the baby, together.
Start building →
Gift inspiration · 08
For the household: blue baby items, family treats, a keepsake.
Start building →Budget and presentation
Budget decides scale: the number and range of items, the presentation and the balance between baby things and parent treats.
A small, thoughtful gift built on your recipient and direction.
More variety, a fuller presentation and extra items for the baby or the parents.
The top tier: a wide assortment, premium keepsakes and the most elevated presentation.
America, straight numbers
America, straight numbers · Our studio · Verified 2026-09-18
Our method
Nothing is pre-packed. When your order arrives, your recipient, direction, budget, dietary notes and add-ons guide what goes in and how it's presented.
We choose the items around your selections, build the basket and complete its presentation.
Each gift is reviewed, then packed and sent — locally with our drivers, further away by carrier.
When something is out of season we substitute sensibly, keeping the gift's design, size and value.
Contents vary with what's available; the recipient, direction, budget and extras you set remain the basis.