The right week
The day of the birth is hectic; the weeks after are when a gift means the most. Any time in the first month is a good time.
A gift for the first days
Custom Baby Gift Basket
Name the recipient, set the budget and pick a direction; we design and assemble a baby gift no one else will receive.
Starting at $75
An example only. Your selections decide the contents and the presentation.
The occasion
Welcome them to the world
A newborn, tired parents, a house full of visitors: choose the direction that will help, set the budget, and say it in your own words on the card.
Words for the card
Say the name if you know it, congratulate them, and mean the offer of help. The builder's card assistant will help you find the words.
Who it's meant for
It might be for the baby, for the mom, or for everyone; soft neutral colours suit a boy, a girl or a surprise. Match the direction to that: essentials, comforts, or a keepsake to remember the week by.
Where to send it
Going to a hospital? Add the ward and room number at the delivery step, and check what the hospital allows in. Going home? Just the family's name and address.
What we stand by
Made carefully, delivered properly
Delivered today where we deliver locally
Eligible addresses in New York City's five boroughs and northern New Jersey or the Los Angeles metro area get same-day delivery when you order by 11 a.m. local time.
Delivery times →
Put together for you
Your basket is assembled in our studio, to your order, by our team.
Our story →
Every gift checked
We check every gift before it is packed and sent on.
Our preparation →
Our own drivers
Deliveries are coordinated by our team and made locally by our own drivers.
How we deliver →
Many at once
A new arrival at work?
Design the gift a single time and send it to your list — branded cards, any number of addresses, one invoice.
Corporate orderingEight directions
Eight ways to welcome a baby
Eight themes to choose from in the builder. Each is a suggestion for the gift's direction; what goes in and how it's presented is yours to decide.
Gift inspiration · 01
First Moments Bundle
Keepsakes and firsts: an outfit, a prop for the picture, a memento.
Choose the recipient first →
Gift inspiration · 02
Soft Neutrals
Gentle baby items in cream, beige and soft grey.
Choose the recipient first →
Gift inspiration · 03
Bath Time Ritual
Bath-time basics: a hooded towel, baby wash, lotion and a brush.
Choose the recipient first →
Gift inspiration · 04
Eco-Friendly Baby
Natural fibres and gentle care for a baby raised simply.
Choose the recipient first →
Gift inspiration · 05
Mom & Baby Essentials
The new mom's essentials alongside a few things for the baby.
Choose the recipient first →
Gift inspiration · 06
Feeding Journey
Bottles, bibs, burp cloths and the practical bits for feeding.
Choose the recipient first →
Gift inspiration · 07
Neutral Family Welcome
Cream and grey baby pieces, treats for the family, a keepsake to share.
Choose the recipient first →
Gift inspiration · 08
Premium Baby Basket
The finer things: keepsakes, wooden toys and premium fabrics.
Choose the recipient first →
Your budget
Your budget, explained
Budget decides scale: the number and range of items, the presentation and the balance between baby things and parent treats.
Starting at $75
The essentials, nicely arranged, for the recipient and direction you chose.
Most often chosen
Greater variety and presentation, with more baby or parent items included.
Deluxe
The widest assortment, the best keepsakes and a container chosen to impress.
America, by the numbers
America, by the numbers
America, by the numbers · Our studio · Verified 2026-09-22
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