When to deliver it
Send it when they're home and settled rather than the day itself. Anything in the first few weeks is right; a late arrival is a happy surprise.
A new baby girl
Choose who it's for, a direction and a budget, then add the personal touches. We design and assemble a gift that is hers alone.
Starting at $75
Example presentation. Your chosen budget, direction and extras shape the finished basket.
A new baby girl
The best baby gifts arrive with a message that sounds like you. Choose a direction — basics, comforts, a keepsake — set the figure, and write the card; add the baby's name if the family has shared it.
Send it when they're home and settled rather than the day itself. Anything in the first few weeks is right; a late arrival is a happy surprise.
Use her name if you have it, congratulate the parents, and offer something real — a meal next week, a visit, an hour of help. The card assistant can get you started.
Send it to the baby, to the mom, or to everyone at home. The directions cover newborn basics, comforts for the new mother and keepsakes to remember the moment.
If it's the hospital, enter the ward and room in the delivery step and confirm the hospital accepts food and flowers. If it's home, the family's name will do.
The standards we keep
Sending several
Design it once, then send it to as many addresses as you need, with branded cards and one invoice.
Place a corporate orderContents and details
The assortment changes with your choices — recipient, direction, budget, extras. These groups are where it comes from.
Baskets are made one at a time, from what's in stock. A substitute, when needed, is chosen to preserve the direction, the intended use and the value.
Wine, champagne and spirits are optional add-ons, included only when selected and where permitted. Delivery is to an adult of legal drinking age who may need to show ID.
Eight ideas
Pick the direction that fits the family. The builder takes it from there, with the items, the quantities and the container all chosen by you.

Gift inspiration · 01
The first outfit, something for the photos and a memory to keep.
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Gift inspiration · 02
Blush and rose tones, styled for a newborn girl.
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Gift inspiration · 03
Swaddles, soft blankets, pacifiers and calm bedtime pieces.
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Gift inspiration · 04
Bath-time basics: a hooded towel, baby wash, lotion and a brush.
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Gift inspiration · 05
A starter wardrobe of matching outfits and newborn accessories.
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Gift inspiration · 06
Rattles, high-contrast toys and soft books for growing senses.
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Gift inspiration · 07
Animal-inspired plush and pieces: bear, lamb, puppy, safari.
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Gift inspiration · 08
Blush baby pieces, family treats and a keepsake for the moment.
Open the builder →America, the facts
America, the facts · Our studio · Verified 2026-09-19
From order to door
The basket is prepared after you order, not before. The recipient, direction, budget, preferences and add-ons you chose guide every item and the final look.
Our team picks items to suit the choices you made, assembles the basket and finishes the presentation.
Each basket gets a last look, is packed, and goes out — with our drivers close to home.
Flowers and some gourmet items are seasonal or perishable, so a substitute may be needed; the design, size and value of the gift stay the same.
Which exact products go in depends on the season; the gift is still built on your recipient, direction, budget and add-ons.